Before diving into the world of Mirabella Beauty, it's crucial to understand your own beauty needs. Take a moment to evaluate your skin type, desired makeup look, and any specific concerns you may have. By identifying your preferences and requirements, you can narrow down your search for the perfect Mirabella mineral foundation products.
Mirabella Beauty offers a comprehensive range of high-quality, clean makeup and skincare products. From best-selling foundations and concealers to talc-free eyeshadows, lipsticks, and more, Mirabella has everything you need to enhance your natural beauty & gluten-free makeup routine!
Created to allow customers to purchase online with total confidence, Match My Makeup was developed to provide a match service to for consumers looking to find a precise foundation color match in a new brand's product range rather than a costly mistake! This ground-breaking tool was created by an Australian-based cosmetic doctor, Dr. Van Park, together with IT lawyer and computer scientist Victoria Ha. Abandoning the rudimentary and unreliable visual match methods that are often associated with the industry, Park and Ha were compelled to create a fail-proof system for color matching based on science and rigorous analysis at their dedicated lab. The updated, improved quiz now features in-depth questions for a more detailed, accurate approach to a shade recommendation. Simply visit the website and click on the "FIND MY SHADE" in the navigation bar to get started.
Another valuable resource when choosing your Mirabella products is customer reviews and recommendations. Check out the reviews section on the bottom of each product page on our website to see what other customers have to say about their experiences with specific products. This can provide insights into the effectiveness, longevity, and overall quality of the products you're interested in.
By understanding your beauty needs, exploring the Mirabella Beauty cosmetics and skincare product range, utilizing the "FIND MY SHADE" tool, and reading customer reviews, you can make well-informed decisions and discover the products that align with your unique preferences. Embrace the world of Mirabella Beauty and unlock the potential to achieve your desired look effortlessly.
]]>Renowned clean cosmetics brand, Mirabella Beauty, has announced the rerelease of its iconic Prime for Face Makeup Primer in new, updated packaging. Our best selling makeup primer for the face is specifically designed to provide a flawless finish and enhance the longevity and wear of makeup. While Mirabella has not changed the formula to the new Prime For Face, the product will be in new packaging to reflect the brand’s recent rebrand.
When it comes to makeup tips for humid and hot spring break weather, here are a few suggestions:
1. Use a lightweight foundation: Opt for a lightweight foundation or a tinted moisturizer (bonus if you use one that has an SPF) to allow your skin to breathe in the humid weather. Mirabella's Defense CC Créme is a great option due to it's mineral-based SPF 20.
2. Primer is key: Apply a makeup primer before your foundation to create a smooth base and help your makeup stay in place throughout the day.
3. Waterproof mascara: Choose waterproof formulas for your mascara to prevent smudging or melting due to humidity or sweat.
4. Lock makeup in place: Set your makeup with a setting powder or setting spray to lock it in place and control shine.
5. Go for the bronze: Embrace warmer weather with a glowy, golden-inspired makeup look by using cream-based highlight and bronzer products that are feature flattering shades for both the face and eyes. Mirabella's new Megastar Pro Face Trio not only is safe for the face and eyes, but also features 3 stunning bronzer and highlighter shades to create a gorgeous radiant makeup look.
6. Get glossed: Opt for a super relaxed and hydrating lip by swiping on a clear shimmery gloss. Not only is it quick and easy, but the clear shine will keep your lips moisturized and looking pout perfect.
Mirabella's made it easy to shop our Team's favorite Spring Makeup Essentials in one bundle! Shop now!
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*Pro tip - If you aren't sure of your skin's undertone, check the veins on your wrist. Green veins = warm, Blue veins = cool, and a mix = neutral).
Warm undertones: Look for reds with orange or coral bases, like brick red or tomato red. These shades add warmth and vibrancy to your look.
Warm undertones/Darker complected: Reach for a brown-based red
Cool undertones: Opt for reds with blue undertones, like cherry or raspberry red. Shades in these hues contrast beautifully with cool skin tones and create a fresh, classic look.
Neutral undertones: You've won the jackpot 😉. You have the freedom and flexibility to try a multitude of shades on the red spectrum. Have fun!
A gloss finish will be your new bestie. The shiny, often semi-sheer finish feels far less intimidating than an opaque, full-coverage lipstick.
To counterbalance yellows, opt for a purple or bluish hue (aka cool shades) to add vibrancy to the lips and help the teeth appear whiter.
Start by using a lip scrub, such as Mirabella's Prime for Lips, to gently exfoliate any dry flakes or rough patches on your lips. This will help create a smooth canvas for the application of the red pigment. Next, using a clear lip liner, trace a thin line just outside the edges of your lips with the liner. This creates a barrier that prevents the red lip color from bleeding, feathering, or fading during wear - the crux of a precise red lip! While red can be a stressful color to apply due to its unforgiving pigmentation, I always suggest securing a good lip brush to ease the application process! A lip brush will give you much more control when applying and help to minimize big mess-ups! Start by using the lip brush to carefully work the color onto the lip line to create a border before filling in the lips with your chosen shade. Mirabella's Perfect Red Lipstick is a great red to start experimenting with bold lip color!
PRO TIP(S): If you are using a matte shade, here's a trick: place a tissue over your lips and lightly dust on a thin layer of translucent powder. This will help absorb any excess moisture and seal the pigment in place, ensuring long-lasting wear. On the other hand, if you have opted for a glossier finish, try spraying a little setting spray across your lips to help lock the color in place and prevent it from smudging or transferring.
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While it may sound silly, peach is an often-overlooked shade on cosmetics shelves. The Pantone of the Year is the embodiment of soft and sweet, and a monochromatic peach makeup look is not only chic, but simple. I love using the same shade of pressed powder pigment on the tops of the eyelids and cheekbones, as well as pressing a bit of the powder into my lips before topping with a clear gloss. Here are my favorite Mirabella peach picks:
Mirabella's Sam Kyle, Makeup Artist/Creative Design & Development, weighs in. "I can't get enough of the pink tones that are getting so much attention in trending Tik Tok makeup looks, like 'Sugar Plum Fairy' and 'Balletcore', and what better time to put these stunning shades to work then Valentines Day! I also love that this look is made for everyone, from beginners, starting with a solid wash of shimmer on the eyelids, with the ability to add enhancements, for my beauty enthusiasts, to create a more sultry (think 'Maneater) look, if desired. With the holiday landing on a Wednesday this year, most of us will be wrapping a workday or a day on campus before the evenings' festivities will begin. With this in mind, I wanted to create a look that was not only a showstopper, but simple and straightforward to tackle after a busy day."
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Whether you're looking to create a metallic smokey eye, festive sparkly finish, or a minimalist eye to accompany a bold red lip, the pressed powders in this palette are perfection. This carefully curated palette includes essential matte and glam shimmer shades in an array of neutral, cool, and warm tones. Take your makeup artistry to the next level with these velvety, smooth, easy-to-blend formulas that glide on effortlessly while delivering a one-swipe color payoff.
A variety of universally-flattering, ultra-pigmented modern nude-hued shadows with a creamy, long-wear formula that instantly picks up with a brush, applies smoothly, and blends effortlessly to create various day-to-night looks.
Wrapped in stunning red packaging perfect the season, don't miss Mirabella's beautiful new True To You Nude talc-free eyeshadow palette.
The 7-Color Infrared Phototherapy LED Mask offers a revolutionary approach to skincare, allowing individuals to enjoy the benefits of spa-like treatments in the comfort of their own homes. This powerful, effective LED mask harnesses the power of seven different color wavelengths, each targeting specific skin concerns and promoting a healthy, radiant complexion. Whether you're looking to combat acne, hyperpigmentation, fine lines, or other skin issues, this multifunctional LED mask is designed to provide comprehensive skincare benefits.
“I love the versatility of this mask because it not only offers the benefits of a classic red and blue light LED treatment, but also five additional colors to treat everything from skin vitality to lymph metabolism,” says Meredith Michaels, Director of Ecomm at Poosh.
What sets this LED Mask apart is not only its efficacy but also its user-friendly design. The Mask is lightweight, ensuring comfort during extended use, and its rechargeable feature eliminates the need for constant battery replacements. To ensure safety and protection, each purchase includes a pair of protective goggles, shielding the eyes from LED light exposure. Additionally, the Mask features a comfortable adjustable nose piece, allowing for a customized fit that caters to individual facial structures.
"We are incredibly excited to partner with Poosh! Our 7-Color Infrared Phototherapy LED Mask embodies our commitment to providing effective and holistic beauty solutions and we love that Poosh shares this same passion for skincare and beauty," says Miranda Coggins, spokesperson for Mirabella Beauty. "Together, we aim to revolutionize how people approach their beauty routines and empower them to achieve their desired results."
Starting October 17, 2023, the 7-Color Infrared Phototherapy LED Mask will be available on Poosh's website (www.poosh.com). With a retail price of $199, this transformative beauty tool will be accessible to beauty enthusiasts worldwide, offering professional-level skincare benefits at an affordable price point.
For more information about the 7-Color Infrared Phototherapy LED Mask and the partnership between Mirabella Beauty and Poosh, please visit www.poosh.com and mirabellabeauty.com.
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While spring and summer 2023 were dedicated to the 'clean girl' aesthetic and an emphasis on natural makeup, there is a shift this fall to leave all of that behind. With the colder temperatures come the luscious, darker hues, especially in lip shades, that exude an empowering sense of rebelliousness. Team Mirabella likes to call it the 'anti-clean' girl. Dark lips are trending hard this season, and although they may seem intimidating, anyone can pull off a dark lip shade without looking vampy or goth by following a few key application tips!
There is no such thing as being too fair for a dark lip color. When shopping for the perfect shade, I like to recommend using your skin's undertone as a guide. (*Pro tip - If you aren't sure of your skin's undertone, check the veins on your wrist. Green veins = warm, Blue veins = cool, and a mix = neutral). If you have a warmer undertone, shades with a blue base are ideal, while those with a cooler undertone should opt for a color with a red hue. And, if you have a neutral undertone, rules don't apply - try them all!
Let your lips take center stage! Balance the drama of a rich, bold lip with fresh, flawless skin. Opt for a dewy, demi-matte foundation, soft pink cheeks, and mascara to keep things simple and sleek. The juxtaposition of the simplified face to the dark lips keeps the look fresh without feeling vampy/goth.
Darker lip pigments have a tendency to settle into dry patches and highlight chapped lips. It's important to exfoliate and moisturize lips properly to ensure lips are smooth and prepped for application. Applying darker lip shades from their applicator can be intimidating, so we recommend investing in a good lip brush to make the application a much smoother and easier process!
Start by applying the shade to the center of the lips and blend outwards to ensure a lighter finish that follows the lips' natural shape. While this may seem backward, we like applying a lip liner following shade application. Darker lip shades can make the mouth appear smaller, so emphasizing the outline of the lips after the shade application can troubleshoot this issue while also creating a clean finish.
Mirabella Beauty, a leading beauty brand known for its commitment to quality clean cosmetics and innovation, is thrilled to announce the introduction of three new full pro face trios. This revolutionary collection combines the perfect blend of creams, powders, and highlighters, offering makeup enthusiasts and artists an all-in-one, versatile solution for their beauty routines.
Mirabella Beauty's new full-face trios are not only designed to enhance natural beauty, but also deliver a clean and ethical approach to cosmetics. The brand proudly ensures all products are free of gluten, talc and parabens, while also remaining animal cruelty-free, making them suitable for a wide range of consumers.
The three captivating color palettes in this collection include:
"We are thrilled to introduce our new full-face trios to beauty enthusiasts worldwide," said Miranda Coggins, owner of Mirabella Beauty. "We’ve seen a shift in consumers looking for a reliable all-in-one face palette in the beauty industry over the last few years and our Pro Face Trios are a truly amazing blend of shades, quality pigment, and clean ingredients. With these trios, customers can enjoy a complete and versatile makeup solution while staying true to their values."
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Mirabella Beauty, a renowned leader in professional cosmetics, is thrilled to announce the launch of its latest innovation – True to You Eyeshadow Palettes. This highly anticipated release is Mirabella’s first 18-shade eyeshadow release, which includes two beautiful palettes – True to You Nude and True to You Buff. Each palette creates a variety of stunning eye looks while prioritizing clean, cruelty-free beauty.
Carefully curated with professional makeup artists & beauty enthusiasts in mind, Mirabella's talc-free True to You Eyeshadows offer an exceptional blend of quality, performance, and conscious ingredients. Each palette features a captivating assortment of highly-pigmented flat and shimmery metallic shades, and the brand’s first ever built-in eyeshadow primer that ensures a seamless, easy-to-blend and long-lasting application.
"We are thrilled to introduce True to You Buff and Nude Eyeshadows to our valued customers," said Miranda Coggins, Owner at Mirabella. "This collection allows for endless creativity and expression and our dedication to providing clean, high-quality cosmetics. We are on a mission to champion self-love and redefine universal standards of beauty to make each individual feel confident and beautiful. These eyeshadows were created to make that vision a reality."
The True to You Buff palette ($50) presents a rich mix of 17 universally-flattering, ultra-pigmented romantic rose-hued shades alongside rich plums and browns in matte and shimmer formulas in neutral, cool, and warm tones, plus a cream primer for longer-lasting wear.
The full palette includes:
The True to You Nude palette ($50) boasts an array of 17 essential matte, chrome cream, and glam shimmer nudes and deep smokey shades, in neutral, cool, and warm tones, as well as a cream primer.
The full palette includes:
Though the palettes’ shade offerings vary, Mirabella’s pride in delivering products that cater to diverse needs and individual preferences is solidified in the collection’s universally-flattering shades & pigments. Each shade is thoughtfully named with empowering adjectives and personal descriptors envisioned to inspire wearers to embrace their unique beauty and express their style as an individual.
Packed with hydrating and antioxidant-rich ingredients like Vitamin E and a vegetable-derived lanolin alternative, the palettes deliver skin-loving ingredients in addition to high-color pay-off.
Mirabella’s True to You Eyeshadow collection is formulated without talc, gluten, parabens, or animal-derived ingredients. The brand's mission to create T.R.U.E. Beauty Made Just For You is visible in every aspect of the new eyeshadows, from pure ingredients to high-performance formulas and wearable shades that feel authentically “T.R.U.E. to YOU.”
The True to You Eyeshadow palettes will be available for purchase starting Oct. 1, 2023 at select retailers nationwide and through the brand's official website, www.mirabellabeauty.com
Mirabella Beauty, a leader in professional-grade cosmetics, is excited to announce its partnership with another KC woman-owned beauty company, Clutch Hair Culture, in support of Breast Cancer Awareness. For the month of October, each of the companies will be donating 20% of retail sales from designated pink products online and in select store locations.
Mirabella is deeply committed to raising breast cancer awareness and providing support to those affected by breast cancer. The brand plans to donate 20% of the retail sales on several new pink cosmetic products that launch October 1st, including True To You Buff Eyeshadow Palette ($50), Spellbound Pro Face Trio ($32), and Marvelous Lip Gloss ($20). The funds raised from these sales will be donated to the Breast Cancer Research Foundation.Miranda Coggins, owner of Mirabella, has a deep connection and understanding of the effects of breast cancer as her sister-in-law is a proud survivor. This personal connection fuels Miranda's passion for making a difference in the lives of breast cancer patients and survivors.
"Ryann {co-owner of Clutch Hair Culture} and I have been friends long before we were even entrepreneurs. This collaboration to support breast cancer awareness felt incredibly organic as we both feel this cause is so important," said Coggins. “Together, we can make a meaningful impact.”
Clutch Hair Culture shares Mirabella’s commitment to empowering individuals and supporting important causes. “BCA month is near and dear to my heart because I lost my mom to ovarian cancer in 2011,” says Beth Wiese, co-owner of Clutch Hair Culture. “Ovarian cancer and breast cancer often are associated because they share the same BRCA gene mutation which makes you susceptible to both types of cancer if you test positive for that gene.”
As part of this collaboration, Clutch Hair Culture will donate 20% of all sales of their limited-edition pink boar bristle brush to Bra Couture KC. Bra Couture KC is a nonprofit dedicated to offering financial help and support to individuals battling or who have overcome breast cancer. By purchasing the limited-edition pink boar bristle brush, customers not only acquire a high-quality beauty tool but also contribute to the invaluable work of Bra Couture KC.
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In an effort to put training and education at your stylists and beauty advisors fingertips, Mirabella has partnered with Beauty Fluent. This training app helps empower the beauty sales force and facilitates sales in real time. Mirabella’s product offerings within the app, featuring key selling points, ingredient benefits, pro tips, videos, and more, are easily accessible by scanning the UPC or searching for a specific product/shade within the app’s search tab. We have even created a segment of recommended cross sells to increase ROI. To join, download the Beauty Fluent app by scanning this QR code or searching the app on your phone and registering for an account. Once logged in, click ‘NOT LISTED’ from list of retailers.
This amazing app makes it fun and easy to learn more about Mirabella's cosmetics and can be used to:
1. Scan products using the UPC to discover selling tips, cross-sellers, key ingredient benefits and more.
2. Watch product videos to grow expertise.
3. Send feedback and questions directly to Mirabella.
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In conjunction with Mirabella’s complete cosmetic line rebrand set to debut at JCPenney this September, the beauty brand is launching Invincible For All, building off the popularity of its Invincible Anti-Aging HD Foundation, released in 2017 to encompass foundation, concealer and mineral-based pressed powder.
Mirabella’s rebrand aims to reimagine professional-grade cosmetics to create something fresh – a refined synergy of pure ingredients, high-performance formulas, and wearable shades that feel authentically ‘T.R.U.E. to you,” and its extensive shade expansion across three of the brand’s hero products is no exception.
“As a professional-grade cosmetics line, we’ve understood the importance of inclusivity as we continue to grow as a brand and seek to create an inviting beauty experience for all,” says Miranda Coggins, owner & half of the husband & wife duo behind Mirabella. “The Invincible For All shade expansions reflect our commitment to Mirabella’s mission to create a universal beauty experience where everyone is welcome, as evidenced by the needs of our dedicated community of professionals and beauty enthusiasts.”
Invincible For All Anti-Aging HD Foundation ($45) is a moisture-rich formula that improves the appearance of fine lines, skin tone and pores with powerhouse ingredients, like Hyaluronic Acid and Matrixyl 3000 (peptide complex) for a flawless demi-matte finish. Previously available in 7 shades, the foundation line will now boast 24 shades across 7 shade categories.
At the same, Invincible For All Perfecting Concealer ($28) has expanded the brands previous 4 shades into 24 shades corresponding with the foundation’s new color offerings. The reformulated concealer is a hydrating, buildable, and weightless liquid formula with Hyaluronic Acid and Matrixyl 3000 that conceals, contours and highlights.
Invincible For All Pure Press ($38) has expanded from an original offering of 5 shades to 14 in the 7 shade categories available for both foundation and concealer. The mineral-based powder is talc-free, triple-milled and formulated with Hyaluronic Acid for buildable, matte coverage.
Marketing around the products includes a digital campaign showing 24 people wearing the foundation as Mirabella aims to create a more welcoming beauty environment among the brand’s community.
Mirabella new Invincible For All cosmetics can be found at JCPenney’s 600 in-store retail locations, Mirabella.com, or any of Mirabella’s dedicated salons & spas nationwide.
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For more information, visit mirabellabeauty.com
]]>In the ever-evolving world of cosmetics, the demand for clean beauty products has been steadily rising. Today's consumers are not only focused on the aesthetics and performance of cosmetics, but also seek transparency regarding the ingredients used in their favorite beauty products. Embracing this shift in the beauty industry and furthering its mission to create clean cosmetics, Mirabella is proud to announce its partnership with ClearForMe.
Mirabella has partnered with ClearForMe and adopted its innovative technology on our website. ClearForMe's platform has transformed our products ingredient lists into dynamic, interactive tools providing fact-based ingredient education to consumers to make informed product selections and build trust. Clickable ingredients refer to a revolutionary concept in the cosmetics industry, allowing consumers to access detailed information about each ingredient used in a product. By simply clicking on an ingredient listed on the packaging or through a mobile app, users gain valuable insights into its sourcing, potential benefits, and safety profile. This level of transparency empowers consumers to make informed choices and align their purchases with their personal values. Consumers can now click on an individual ingredient within an ingredient deck on any product web page and discover a user-friendly definition that helps them shop more confidently.
Mirabella understands that clean beauty goes beyond just buzzwords or unsubstantiated claims. As an industry leader in professional cosmetics for over 20 years, Mirabella has established trust and loyalty for our commitment to clean, high-quality formulas. With the addition of ClearForMe's clickable ingredients to our website, Mirabella aims to further foster trust and transparency, ensuring that customers have access to accurate information about the cosmetics and skincare they apply to their skin.
The introduction of clickable ingredients to the Mirabella website is also an authentic attempt to empower our loyal consumers to take control of their beauty routine. By providing easy, yet detailed access to information about each ingredient, Mirabella hopes to facilitate a sense of confidence within customers to make choices that align with their unique needs and preferences. Additionally, this feature ensures that individuals with specific allergies or sensitivities can avoid potential irritants.
Mirabella Beauty's introduction of clickable ingredients marks another significant step forward in the brand's pursuit of clean beauty and transparency. By partnering with ClearForMe and adopting this innovative new feature, Mirabella hopes to empower consumers to make informed choices while promoting sustainability, ethical sourcing, and overall well-being. Get ready to embark on a beauty journey where transparency meets prestige, and clean beauty becomes a T.R.U.E. reality.
]]>We are back with the latest update on our 'Meet the Mirabella Team' series where we introduce you to our #bellababe family and share a few fun facts about what makes each team member unique AND a vital part of our crew! Today, we are hanging with Jodi Hodges. Not only is Jodi our incredibly organized and efficient Production Manager, but she's also one of the longest serving employee members having been with The Lano Company team for over 10 years!
While Jodi's job title might sound pretty straight forward, Miranda likes to refer to her as a 'jack of all trades,' and she isn't wrong. On any given day, Jodi can be found meticulously working through excel documents, coordinating crucial details to aid in the success of large brand partnerships, and ensuring that everything behind the scenes runs smoothly. Her attention to detail is unparalleled and her loyalty unwavering.
When Jodi isn't in the office, she enjoys spending time with her family and sweet puppy, Lucky. She loves cheering on the Chiefs, trying new local restaurants with friends, shopping dates with her daughter, and traveling, most notably to Dallas to visit her beautiful 102-year-old mother-in-law. And, while Jodi's incredible organization skills make her a tremendous asset to Team Mirabella, her talents extend much farther (she is responsible for the beautiful decor at our fall education events). She recently enrolled in a photography course to master shooting professional photos with her iPhone.
We love you, Jodi, and appreciate all you do for us!
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Using a primer before makeup application is crucial during warmer months to combat surface shine and help prep skin for base makeup. Mirabella's Prime for Face is not only lightweight on the skin, but specifically designed to create a flawless canvas for makeup application with a silicone-based formula that smooths and blurs the appearance of fine lines while protecting the skin.
Most beauty lovers & pros alike opt for a more natural, light base of makeup coverage in the summer months. To avoid the "melting" effect that can leave the face looking oily once exposed to heat, Team Mirabella suggests using a quality makeup brush to buff foundation/tinted moisturizer into the skin to improve wearability. The Flawless Skin Foundation Brush by Mirabella is perfect for working both liquid and powder foundations into the skin rather than dragging the product over the its surface due to its innovative swirled bristle top.
Switching to a cc cream in the warmer months is the perfect way to achieve a beautiful natural finish while keeping the skin moisturized and controlling oil. Mirabella's Defense CC Créme also provides mineral-based sun protection with an equivalent of SPF 20, so you keep your skin safe while in the sun!
Nothing is worse than a midday mascara blunder. To avoid the raccoon-eye look this season, swap your regular mascara for a waterproof version, like Mirabella's Lasting Lash Mascara. Not only does this formula prevent smearing, smudging, or running, but it also volumizes and lengthens lashes too.
Equally as important as the use of a makeup primer, a setting spray works to form a barrier on the skin to set makeup in place. Mirabella's Bulletproof Matte Finishing Spray is not only a #bellababe best-seller, but has the clinical trials to back up the customer reviews.
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Makeup remover wipes are single-use towelettes packaged in a solution aimed to dissolve the buildup of makeup and dirt. While makeup remover wipes are intended to effectively remove makeup, they are not meant to replace the cleansing step in a skincare routine. Instead, makeup remover wipes are most beneficial as a preliminary step to cleansing the face by ridding the skin of makeup before washing any remaining residue off with a facial cleanser.
Mirabella's Makeup Remover Wipes remove dirt, oil and makeup in one swipe and the restocked wipes are now formulated to have even more moisture. Each pack of 30 alcohol-free, pre-moistened wipes use Micellar water technology and vitamin E to leave skin feeling refreshed. These wipes make an excellent pre-cleanse to the Cleanse Total Facial Cleanser by Mirabella.
While Team Mirabella recommends using a Makeup Remover Wipes to remove the majority of makeup before cleansing the face, it's key to note that just one wipe may not sufficiently be removing makeup from the full face. It's important to check often overlooked areas of the face, like the hairline where daily buildup can lead to unwanted breakouts. To avoid these issues, Team Mirabella suggests starting in the middle of the face and moving the wipe outwards to ensure properly cleaning the often missed hairline and jawline.
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We took a little break, but are officially back with the latest update on our 'Meet the Mirabella Team' series where we introduce you to our #bellababe family and share a few fun facts about what makes each team member unique AND a vital part of our crew! Today, we are hanging with Layne Coggins, the second half of the husband and wife duo that make all things possible here at Mirabella and The Lano Company as a whole.
Miranda likes to joke that while she brings the whimsy, Layne is the 'money man.' Truthfully, she isn't wrong. Layne joined the company in 2006, one year after Miranda started The Lano Company, as the VP of Sales, but Team Mirabella has witnessed Layne wear as many hats as possible to bring success to the brand, whether at headquarters or abroad for tradeshows, meetings, and more. The duo, who celebrated 23 years of marriage this year, purchased Mirabella in 2017. While Miranda worked on rebranding the cosmetics line that launched in 2018, Layne was irreplaceable in facilitating the relationships with distributors, salons & spas that retailed the brand.
When Layne is in between meetings & sales calls, he can be found on the golf course or catching a workout. Although sports and exercise are two of Layne's favorite hobbies, he loves a good happy hour or weekend brunch (bring on the bottomless mimosas) to unwind and relax. And, when time permits, he loves to whisk Miranda off for a traveling adventure!
]]>Mirabella is excited to reintroduce its partnership with Matchy My Makeup, the world's leading scientific-based foundation shade finder and color-matching tool, as the company unveils its new and improved foundation match quiz. The updated quiz can now be found on Mirabella's website, mirabella.com, to aid customers in finding the correct shade of foundation when purchasing.
Created to allow customers to purchase online with total confidence, Match My Makeup was developed to provide a match service to for consumers looking to find a precise foundation color match in a new brand's product range rather than a costly mistake! This ground-breaking tool was created by an Australian-based cosmetic doctor, Dr. Van Park, together with IT lawyer and computer scientist Victoria Ha. Abandoning the rudimentary and unreliable visual match methods that are often associated with the industry, Park and Ha were compelled to create a fail-proof system for color matching based on science and rigorous analysis at their dedicated lab. The updated, improved quiz now features in-depth questions for a more detailed, accurate approach to a shade recommendation.
Mirabella is proud to be partnered with Match My Makeup to continue to offer both it's wholesale and retail customers the ability to shop with confidence from the comfort of his/her own home with the new color-matching widget located on each of the brand's foundation collection page or on each of the foundation formula's product pages located directly under the shade swatch options, simply click the widget and follow the prompted instructions and questions to match your current foundation brand/shade to one of Mirabella's foundations! It's a simple as that!
]]>Shine on with this soft and romantic bridal makeup look that literally twinkles with ethereal-inspired, light-reflecting shimmer shadows, a glossy pout, and stunning, natural "lit from within" skin.
1. Prep clean and hydrated skin with facial primer and eyelids by applying a thin layer of Waterproof Eyeshadow Primer over entire lid and blending until transparent.
2. Choose a foundation that is suited to the bride's needs and apply.
3. Press Fairytale (Romance Eye Love You) over the inner and central portions of the eyelid. Then, blend Bliss (Romance Eye Love You) over the outer corner of the eyelid and work across the lower lash line.
4. Using Babydoll (Sugar/Babydoll Blush Duo), blend from upper lid to crease.
5. Using the Smoke Eye Definer, line the lid across to the top waterline.
6. Line the lower waterline with Champagne Eye Crayon to enhance the eyes.
7. Shape and fill brows with the appropriate shade of Quickbrow Powder and apply a thick layer of Brow Shaper to entire brow for a bold, fluffy finish.
8. Apply Lasting Lash Mascara and/or Mink Effect Faux Lashes.
9. To create a sculpted look, use Hugs/Kisses Sculpt Duo to create a contour on the lower points of the cheekbones.
8. Create the perfect "pinched pink" cheek by using Babydoll from Sugar/Babydoll Blush Duo to create a diffused wash of color by starting at the apples of the cheeks and blending back along the cheekbones.
10. Using the Multi-Tasking Retractable Kabuki Style Makeup Brush, blend Perfecting Powder onto the face to even and perfect the skin.
11. Apply Angelic Luxe Advanced Formula Lip Gloss for a stunning, glossy lip.
12. Finish application by misting Bulletproof Matte Finishing Spray to lock makeup in place.
]]>Team Mirabella is taking the guesswork out of gifting this Mother's Day. Whether you want to say "thanks, Mom," "I love you," or even "I'm sorry," here are our top picks for the special holiday.
Eye Love You Eyeshadow Palettes, Luxe Advanced Formula Lip Gloss & Mattes, Make It Pretty Professional Brush Set, Phototherapy 7-Color LED Facial Mask + Near Infrared, Replenish & Restore Multi-Peptide Serum
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Go retro for the big day with a legendary cat eye, look-at-me lashes, and au naturel brows. These classics pair perfectly with a pale pout and "pinched pink" cheeks. Want to instantly elevate this iconic look? Accessorize by tying the hair back with an oversized bow.
1. Prep eyelids by applying a thin layer of Waterproof Eyeshadow Primer over entire lid and blending until transparent.
2. Press Foreplay (Rendezvous Eye Love You) all over the eyelid and up to brow bone. Then, press Pursuit (Rendezvous Eye Love You) over the eyelid for an accent.
3. Using the Magic Marker Eyeliner, create a winged liner effect.
4. Shape and fill brows with the appropriate shade of Brow Pencil and apply a thick layer of Brow Shaper to entire brow for a bold, fluffy finish.
5. Apply Lash Luxe Mascara and/or Mink Effect Faux Lashes.
6. Using the Multi-Tasking Retractable Kabuki Style Makeup Brush, blend Perfecting Powder onto the face to even and perfect the skin.
8. Create the perfect "pinched pink" cheek by using Babydoll from Sugar/Babydoll Blus Duo to create a diffused wash of color by starting at the apples of the cheeks and blending back along the cheekbones.
9. Line lips with Bratty Lip Definer and fill in with Lustre Luxe Advanced Formula Lip Gloss.
10. Finish application by misting Bulletproof Matte Finishing Spray to lock makeup in place.
]]>Bella Babes, are you ready? Prom is approaching, and there are so many fun decisions to make. In addition to finding the perfect prom dress, you get to figure out which corsage you'll be gifting your date, and if you'll be headed to the after-prom party with the rest of your class. And to top it off, you can get as creative as you want with stunning prom makeup looks that'll have you looking like you just stepped out of a photoshoot. Get ready to screen shot these details for our favorite Prom 2023 makeup look.
A dramatic spin on the blue eyeshadow trend known as "washed denim" that has Tik Tok influencers buzzing, this sultry statement eye oozes nostalgia by drawing inspiration from the 1960s mod era, and its icons, like Twiggy and Elizabeth Taylor while also paying homage to the early 2000s' music videos and movies that once again brought about a resurgence of blue eye makeup.
1. Prep eyelids by applying a thin layer of Waterproof Eyeshadow Primer over entire lid and blending until transparent.
2. Mist brush with Bulletproof Matte Finishing Spray and then press Mercury (Studio palette) over the eyelids for a foiled finish. Then, smudge the same shade across the lower lash line.
3. Using the Eye Blender Brush, sweep Pure Press I below the brow bone and blend generously to create a seamless transition between shadow shades.
4. Using Jagger (Studio palette), highlight the inner corner of the eyes to create a subtle glow.
5. Line the top lid with the Magic Marker Eyeliner and then use Midnight Eye Definer along the lower water lines.
6. Shape and fill brows with the appropriate shade of Brow Pencil and apply a thick layer of Brow Shaper to entire brow for a bold, fluffy finish.
7. Apply Lash Luxe Mascara and/or Mink Effect Faux Lashes.
8. Bring warmth to the cheeks by applying Love from Love/Soulmate Blush Duo just below the cheekbones and then gently blending Soulmate out to the apples of the cheeks.
9. Sweep Serendipity (Fate/Serendipity Sculpt Duo) onto the tops of the cheekbones, bridge and tip of the nose, and cupid's bow to bring a luminous finish to the face's natural highlights.
10. Fill lips with Pretty in Pink Stay All Day Velvet Lip Pencil and top with GLOW LED-Lit Lip Gloss.
10. Finish application by misting Bulletproof Matte Finishing Spray to lock makeup in place.
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The perfect way to create a fresh take on traditional bridal makeup while highlighting some of the year’s biggest trends. A rich nude-hued smokey eye is elevated with brushed-up brows and a corresponding monochromatic nude lip for an elevated look.
1. Prep eyelids by applying a thin layer of Waterproof Eyeshadow Primer over entire lid and blending until transparent.
2. Press Charmed (Romance Eye Love You) into the eyelid. Mist brush with Bulletproof Matte Finishing Spray and then press Breathtaking (Romance Eye Love You) over the pupil for a subtle accent.
3. Using the Eye Blender Brush, sweep Enchanted (Romance Eye Love You) into the crease and blend, concentrating on the outer 2/3 of the crease.
4. Using Fairytale (Romance Eye Love You), blend across brow bone and inner corner of the eyes to create a glowy highlight.
5. Layer Smoke Eye Definer across the upper lash line and along the whole lower lash and water lines.
6. Shape and fille brows with the appropriate shade of Brow Pencil and apply a thick layer of Brow Shaper to entire brow for a bold, fluffy finish.
7. Apply Lash Luxe Mascara and/or Mink Effect Faux Lashes.
8. Create the perfect contour by using Hugs/Kisses Sculpt Duo to bring contrast to the cheekbones. Then, using Sugar from Sugar/Babydoll Blus Duo, add a pop of color to the apples of the cheeks, gently sweeping color back along the cheekbones.
9. Line lips with Perfecting Lip Definer and fill in with Barely Beige Sealed with a Kiss Lipstick.
10. Finish application by brushing Fairytale (Romance Eye Love You) on the tops of the cheekbones and the tip of the nose before misting Bulletproof Matte Finishing Spray to lock makeup in place.
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This clean and modern play on Valentines glam will leave the boys speechless & you checking the box of channeling all the balletcore vibes for Spring! Y2K inspired metallic textures get a sophisticated one-shade update to create doe-like eyes while pink shades take centerstage.
1. Prep skin by smoothing Awaken makeup primer out and onto face with clean fingertips or a brush, gently patting into areas that are particularly dry.
2. Sparingly apply Skin Tint Créme to the full face using the Flawless Skin Foundation Brush to stipple the foundation into the skin for a light, even finish.
3. Shape & fill brows to create a natural-looking result by using the appropriate shade of Brow Pencil followed by the Brow Shaper.
4. Using shade Farrah from the Studio eyeshadow palette and the Eye Blender Brush, work the shade into the crease to create a contour of the eye. Then, use Jagger from the Studio eyeshadow to cover the lid and work up to the crease.
5. Carefully create a thin line with the Magic Marker Eyeliner across the base of the lashes.
6. Apply Lash Luxe to eyelashes for a soft, natural look.
7. To keep cheeks fresh and youthful, use shade Love from the Love/Soulmate Blush Duo to blend color back onto the cheekbone towards the temple for a subtle wash of color. Then, using Jagger from the Studio eyeshadow palette, lightly highlight the top of cheekbones.
8. Complete the look by lining and filling lips with the Spunky Lip Definer and using the Glow LED-lit Lip Gloss for a clear shine finish.
9. To bring a dewy glow back to the skin, use the Precision Pro Blender to apply a small amount of the Replenish & Restore Multi-Peptide Serum to the top of the nose, cheekbones, and forehead.
10. Finish application with a mist of Bulletproof Matte Finishing Spray to lock makeup in place.
On November 27th, 2022, more than 300 KC Chiefs Cheerleading Alumni gathered at Arrowhead Stadium to commemorate the 60th Anniversary of the cheerleading program. Mirabella was honored to be a part of the celebration that involved special half-time performance, social event, and in true Mirabella style, the perfect KC red Velvet Lip Pencil.
Hello barefaced beauty! Let skin take center stage with this stunning minimal makeup look that opts for natural coverage & technique over contouring & excess color. Lighter coverage, seamless blush & shadow colors, and softer tones work together to amplify the natural face structure.
1. Prep skin by smoothing Awaken makeup primer out and onto face with clean fingertips or a brush, gently patting into areas that are particularly dry.
2. Sparingly apply Skin Tint Créme to the full face using the Flawless Skin Foundation Brush to stipple the foundation into the skin for a light, even finish.
3. Shape brows with Brow Shaper to create a natural-looking result.
4. Using the Champagne Eye Crayon, cover the eyelid with color to create a base. Follow with a light wash of Soulmate from the Love/Soulmate Blush Duo and blend seamlessly across lid with the Eye Blender Brush.
5. Apply Lash Luxe to eyelashes for a soft, natural look.
6. To keep cheeks fresh and youthful, use shade Love from the Love/Soulmate Blush Duo to blend color back onto the cheekbone towards the temple for a subtle wash of color.
7. Using Sassy Lip Definer, line and fill lips. Then, layer Glow LED-lit Lip Gloss over for a glossy finish.
8. To bring a dewy glow back to the skin, use the Precision Pro Blender to apply a small amount of the Replenish & Restore Multi-Peptide Serum to the top of the nose, cheekbones, and forehead.
8. Finish application with a mist of Bulletproof Matte Finishing Spray to lock makeup in place.
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Valentine’s glam has never looked better. Embrace 2023’s “skinimalism” trend that emphasizes clean, glowy, & natural skin with softly groomed lashes & brows contrasted against a statement red lip for the ultimate, sophisticated model-off-duty finish.
1. Prep skin by smoothing Awaken makeup primer out and onto face with clean fingertips or a brush, gently patting into areas that are particularly dry.
2. Sparingly apply Skin Tint Créme to the full face using the Flawless Skin Foundation Brush to stipple the foundation into the skin for a light, even finish.
3. Shape & fill brows to create a natural-looking result by using the appropriate shade of Brow Pencil followed by the Brow Shaper.
4. Using shade Jagger from the Studio eyeshadow palette, apply to the inner corner of the eye and work over inner half of eye to give the eyes a nice glow.
5. Apply Lash Luxe to eyelashes for a soft, natural look.
6. To keep cheeks fresh and youthful, use shade Babydoll from the Sugar/Babydoll Blush Duo to blend color back onto the cheekbone towards the temple for a subtle wash of color.
7. Complete the look with a statement red pout by lining the lips with Perfecting Lip Definer and finishing with Sealed with a Kiss Lipstick in Perfect Red.
8. To bring a dewy glow back to the skin, use the Precision Pro Blender to apply a small amount of the Replenish & Restore Multi-Peptide Serum to the top of the nose, cheekbones, and forehead.
8. Finish application with a mist of Bulletproof Matte Finishing Spray to lock makeup in place.
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If you're constantly reaching for a lip balm or chapstick because of dry, peeling lips, then a lip exfoliator might be what you need to help condition and heal your lips. Lip scrubs have gained popularity in recent years for their ability to improve the appearance of the lips. An often overlooked yet important addition to any skincare routine – and not just for people with dry, chapped lips, an effective lip scrub can exfoliate dead skin cells, help to fade dark spots, and leave your lips feeling softer and smoother. Furthermore, lip exfoliators help prep the lips for a smooth application of colored cosmetics.
Mirabella's Prime for Lips is formulated with natural-based sugar, which helps to exfoliate the dead skin cells on your lips. This is important because dead skin cells can make your lips appear dry and flaky. Exfoliating your lips with this product will make skin look and feel softer, smoother, and more hydrated. In addition to making your lips look and feel better, this gentle exfoliator helps prevent chapped lips and relieve the pain of dry, cracked lips while protecting against environmental damage and even fine wrinkles.
Lip scrubs can be used at any time and as often as desired, but they are especially helpful in the winter when the weather is dry and cold.
If you’re looking for a way to get softer, plumper, and brighter lips, look no further than Mirabella's Prime for Lips!
If you're not already in the habit of scrubbing your lips, you should be! Here are six benefits of scrubbing your lips that will make you want to add this simple step to your skincare routine.