Anti-Aging HD Foundation, Concealer, & Mineral-Based Pressed Powder
In conjunction with Mirabella’s complete cosmetic line rebrand set to debut at JCPenney this September, the beauty brand is launching Invincible For All, building off the popularity of its Invincible Anti-Aging HD Foundation, released in 2017 to encompass foundation, concealer and mineral-based pressed powder.
Mirabella’s rebrand aims to reimagine professional-grade cosmetics to create something fresh – a refined synergy of pure ingredients, high-performance formulas, and wearable shades that feel authentically ‘T.R.U.E. to you,” and its extensive shade expansion across three of the brand’s hero products is no exception.
“As a professional-grade cosmetics line, we’ve understood the importance of inclusivity as we continue to grow as a brand and seek to create an inviting beauty experience for all,” says Miranda Coggins, owner & half of the husband & wife duo behind Mirabella. “The Invincible For All shade expansions reflect our commitment to Mirabella’s mission to create a universal beauty experience where everyone is welcome, as evidenced by the needs of our dedicated community of professionals and beauty enthusiasts.”
Invincible For All Anti-Aging HD Foundation ($45) is a moisture-rich formula that improves the appearance of fine lines, skin tone and pores with powerhouse ingredients, like Hyaluronic Acid and Matrixyl 3000 (peptide complex) for a flawless demi-matte finish. Previously available in 7 shades, the foundation line will now boast 24 shades across 7 shade categories.
At the same, Invincible For All Perfecting Concealer ($28) has expanded the brands previous 4 shades into 24 shades corresponding with the foundation’s new color offerings. The reformulated concealer is a hydrating, buildable, and weightless liquid formula with Hyaluronic Acid and Matrixyl 3000 that conceals, contours and highlights.
Invincible For All Pure Press ($38) has expanded from an original offering of 5 shades to 14 in the 7 shade categories available for both foundation and concealer. The mineral-based powder is talc-free, triple-milled and formulated with Hyaluronic Acid for buildable, matte coverage.
Marketing around the products includes a digital campaign showing 24 people wearing the foundation as Mirabella aims to create a more welcoming beauty environment among the brand’s community.
Mirabella new Invincible For All cosmetics can be found at JCPenney’s 600 in-store retail locations, Mirabella.com, or any of Mirabella’s dedicated salons & spas nationwide.
For more information, visit mirabellabeauty.com