We source real, clean, skin-loving ingredients and produce safe and dynamic formulas for high-performance, comfortable wear free of fillers and substitutes.

We seek to create an inviting beauty experience for all by fostering individuality and championing self-love. We aim to break barriers formed from unrealistic beauty standards to embrace the idea of universal beauty where everyone is welcome, supported, and celebrated.

We believe that clean beauty should not sacrifice performance. From vetting the optimal balance of pure and potent, to examining the strength of color payoff and wearability, we work with renowned labs to create products that are not only clean, but powerful, innovative, and effective.