The Lano Company adds Mirabella Beauty to Flourishing Cosmetics/Skincare Lineup
The Lano Company expands its' brand to include Mirabella Beauty in addition to its current lines: Pure Cosmetics and Pure Lano Natural Skincare.
The Lano Company, more commonly known by it’s two sub-brands, Pure Cosmetics and Pure Lano Natural Skincare has officially added Mirabella Beauty to its cosmetics portfolio. With the addition of Mirabella Beauty to The Lano Company’s already thriving brand repertoire, The Lano Company will now fulfill its mission to offer a full range of cosmetics and beauty products while continuing to expand Mirabella Beauty’s present relationships, grow new business and offer innovative new designs and products in the upcoming seasons.
“My daughter has always been the inspiration behind my work,” says Miranda Coggins, Founder and Co-owner of The Lano Company. “I began The Lano Company after she was born, while looking for natural hydrating lip care to treat my chronically chapped lips. Pure Cosmetics and Pure Lano Natural Skincare have evolved and grown alongside my daughter. Now as she is becoming of age to wear makeup, I have been looking for a brand that is not only safe for her, but contains high quality ingredients in an affordable price range. Mirabella Beauty, without a doubt, is that brand and so much more. I am ecstatic that not only were we, here at The Lano Company, consciously looking to add a new branch to our company, but Mirabella Beauty was looking for new leadership simultaneously. I could not be more thrilled that Mirabella, with its own rich history, can become a part of our story.”
Co-founder Layne Coggins adds, “We are beyond excited to be able to offer our customers a full line of luxury cosmetics in addition to the Pure Cosmetics’ line. John Maly, previous owner of Mirabella, did a tremendous job perpetuating Mirabella Beauty in to the well-known brand it is today and The Lano Company aims to move forward with the brand’s great products and ideas currently in play while continuing to bring innovative perspective and growth to the brand. Mirabella’s stronghold in professional side of beauty is phenomenal and we will absolutely stay true to the brand’s roots moving forward and work hard to maintain those channels in which the brand is currently so successful.”
The Lano Company strives to continually create cosmetics and skincare, that are free from parabens, talc and gluten, while maintaining the integrity and performance of each product. Mirabella Beauty holds similar standards of excellence in regards to ingredients which is just another reason why both Miranda and Layne feel confident that Mirabella Beauty slide seamlessly into The Lano Company’s budding brand portfolio.
Our brand philosophy is:
TRUE TO YOU – Be comfortable, confident and beautiful in your personal makeup style.
NO IMITATIONS – We promise to provide products that perform. Mirabella is a curated collection of beauty products...the best of the best. No fillers or substitutes.
BEAUTY IS A LIFESTYLE – We believe that products can be fashion forward but also good for you. Our entire product lineup is Paraben-free, Gluten-free, and Talc-free. All formulas are infused with skin-loving antioxidants, vitamins and minerals.
Today, the modern woman plays many roles. For women who wake up feeling girly one day and glam the next, Mirabella truly offers makeup with personality.