T.R.U.E. BEAUTY MADE JUST FOR YOU
TRUSTED
REAL
UNIVERSAL
EFFECTIVE
We've earned prestige among beauty professionals and enthusiasts. As an industry leader in professional cosmetics for over 20 years, we have established trust and loyalty for our commitment to clean, high-quality formulas.
We source real, clean, skin-loving ingredients and produce safe and dynamic formulas for high-performance, comfortable wear free of fillers and substitutes.
We seek to create an inviting beauty experience for all by fostering individuality and championing self-love. We aim to break barriers formed from unrealistic beauty standards to embrace the idea of universal beauty where everyone is welcome, supported, and celebrated.
We believe that clean beauty should not sacrifice performance. From vetting the optimal balance of pure and potent, to examining the strength of color payoff and wearability, we work with renowned labs to create products that are not only clean, but powerful, innovative, and effective.





Vue rapide
Collection de fards à paupières Eye Love You
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Prix normal
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$50.00
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Prix normal
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Prix de vente
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$50.00
- Prix normal
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$50.00 - Prix normal
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- Prix de vente
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$50.00
Vue rapide
Crayon contour des yeux rétractable
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Prix normal
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$18.00
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Prix normal
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Prix de vente
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$18.00
- Prix normal
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$18.00 - Prix normal
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- Prix de vente
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$18.00
Vue rapide
Mascara Lash Luxe
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Prix normal
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$24.00
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Prix normal
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Prix de vente
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$24.00
- Prix normal
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$24.00 - Prix normal
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- Prix de vente
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$24.00
Vue rapide
Pro Sculpt Clear Brow Gel
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Prix normal
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$18.00
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Prix normal
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Prix de vente
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$18.00
- Prix normal
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$18.00 - Prix normal
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- Prix de vente
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$18.00