While many may be unaware, November isn't just the time of year in which we celebrate Thanksgiving, but it is also designated as Gluten-free Diet Awareness month. Created by the National Foundation for Celiac Awareness to generate support for those who suffer from gluten intolerance and celiac disease, this month is a time to spread awareness, educate, and explore gluten alternatives. Mirabella is excited to share its recent debut on CBS LA being recognized as a leading gluten-free makeup brand and safe choice in the cosmetics industry for those suffering from gluten intolerances and celiac disease.
Watch as beauty and lifestyle advisor Dawn McCarthy discusses the benefits of Mirabella makeup for beauty enthusiasts with Celiac disease and/or gluten intolerances.
WHY IS MIRABELLA BEAUTY GLUTEN-FREE?
Stroll down any supermarket market aisle, and it quickly becomes apparent how popular a gluten-free lifestyle has become in recent years. Typically associated with bread and pasta, gluten can be found in all kinds of products used by consumers both topically and orally. Consequently, it is not uncommon for gluten to be found in various cosmetics and skincare products. As a gluten-free lifestyle has grown among society, some cosmetics brands opt for makeup formulas free of gluten. Mirabella Beauty is one of the professional makeup brands that is proud to be gluten-free.
WHY CONSUMERS AVOID GLUTEN
Gluten, by definition, is a term encompassing the proteins found in grain and is explained by the Celiac Disease Foundation as "(acts) as a glue that holds food together." The most common grains containing gluten include wheat, rye, barley, and often oats that are contaminated with traces of the proteins.
While most people can digest gluten without issues, those who avoid gluten can range in sensitivity and experience symptoms ranging from digestive distress to headaches, fatigue and other items associated with Celiac Disease, even if the individual has tested negative for the disease.
THE IMPORTANCE OF GLUTEN-FREE COSMETICS
While it is often argued that cosmetics contain such minute traces of gluten in most product offerings that even consumers with adverse reactions to gluten are safe to use the makeup, there is not enough affirmative research surrounding the topic to truly make this statement and ensure the safety of consumers with gluten allergies.
MIRABELLA IS DEDICATED TO ENSURING THE SAFETY AND WELL-BEING OF ITS COSMETICS, AND IN DOING SO, IS DEDICATED TO FORMULATED ITS PROFESSIONAL MAKEUP WITHOUT GLUTEN.The safety of our #Bellababes is of the utmost priority to us - it's our mission to provide professionals and consumers with high-performance cosmetics free of harmful additives and formulated with skin-loving ingredients. If you are a consumer practicing a gluten-free lifestyle, we invite you to shop Mirabella's clean cosmetics worry-free starting with our hero products: Luxe Advanced Formula Lip Gloss, Pure Press Mineral-Based Foundation, and Eye Love You Eyeshadows.