Luxe New 18-Shade Palettes Champion Self-Love & are the Brand’s First to Include an Eye Primer
Mirabella Beauty, a renowned leader in professional cosmetics, is thrilled to announce the launch of its latest innovation – True to You Eyeshadow Palettes. This highly anticipated release is Mirabella’s first 18-shade eyeshadow release, which includes two beautiful palettes – True to You Nude and True to You Buff. Each palette creates a variety of stunning eye looks while prioritizing clean, cruelty-free beauty.
Carefully curated with professional makeup artists & beauty enthusiasts in mind, Mirabella's talc-free True to You Eyeshadows offer an exceptional blend of quality, performance, and conscious ingredients. Each palette features a captivating assortment of highly-pigmented flat and shimmery metallic shades, and the brand’s first ever built-in eyeshadow primer that ensures a seamless, easy-to-blend and long-lasting application.
"We are thrilled to introduce True to You Buff and Nude Eyeshadows to our valued customers," said Miranda Coggins, Owner at Mirabella. "This collection allows for endless creativity and expression and our dedication to providing clean, high-quality cosmetics. We are on a mission to champion self-love and redefine universal standards of beauty to make each individual feel confident and beautiful. These eyeshadows were created to make that vision a reality."
The True to You Buff palette ($50) presents a rich mix of 17 universally-flattering, ultra-pigmented romantic rose-hued shades alongside rich plums and browns in matte and shimmer formulas in neutral, cool, and warm tones, plus a cream primer for longer-lasting wear.
The full palette includes:
- Cream Eyeshadow Primer (Shade: Miraculous)
- Matte Eyeshadows (Shades: Dynamic, Loyal, Patient, Sincere, Witty, Honorable, Adventurous, Courageous, Timeless)
- Shimmer Eyeshadows (Shades: Romantic, Gifted, Warmhearted, Breathtaking, Reliable, Valiant, Peaceful, Optimistic)
The True to You Nude palette ($50) boasts an array of 17 essential matte, chrome cream, and glam shimmer nudes and deep smokey shades, in neutral, cool, and warm tones, as well as a cream primer.
The full palette includes:
- Cream Eyeshadow Primer (Shade: Genuine)
- Matte Eyeshadows (Shades: Ambitious, Resilient, Stellar, Laid-back, Down to Earth, Sociable, Adaptable, Modest, Motivated)
- Chrome Cream Eyeshadow (Shade: Tenacious)
- Shimmer Eyeshadows (Shades: Honest, Versatile, Thoughtful, Bubbly, Energetic, Classic)
Though the palettes’ shade offerings vary, Mirabella’s pride in delivering products that cater to diverse needs and individual preferences is solidified in the collection’s universally-flattering shades & pigments. Each shade is thoughtfully named with empowering adjectives and personal descriptors envisioned to inspire wearers to embrace their unique beauty and express their style as an individual.
Packed with hydrating and antioxidant-rich ingredients like Vitamin E and a vegetable-derived lanolin alternative, the palettes deliver skin-loving ingredients in addition to high-color pay-off.
Mirabella’s True to You Eyeshadow collection is formulated without talc, gluten, parabens, or animal-derived ingredients. The brand's mission to create T.R.U.E. Beauty Made Just For You is visible in every aspect of the new eyeshadows, from pure ingredients to high-performance formulas and wearable shades that feel authentically “T.R.U.E. to YOU.”
The True to You Eyeshadow palettes will be available for purchase starting Oct. 1, 2023 at select retailers nationwide and through the brand's official website, www.mirabellabeauty.com