T.R.U.E. BEAUTY
MADE JUST FOR YOU
TRUSTED
We've earned prestige among beauty professionals and enthusiasts. As an industry leader in professional cosmetics for over 20 years, we have established trust and loyalty for our commitment to clean, high-quality formulas.
REAL
We source real, clean, skin-loving ingredients and produce safe and dynamic formulas for high-performance, comfortable wear free of fillers and substitutes.
UNIVERSAL
We seek to create an inviting beauty experience for all by fostering individuality and championing self-love. We aim to break barriers formed from unrealistic beauty standards to embrace the idea of universal beauty where everyone is welcome, supported, and celebrated.
EFFECTIVE
We believe that clean beauty should not sacrifice performance. From vetting the optimal balance of pure and potent, to examining the strength of color payoff and wearability, we work with renowned labs to create products that are not only clean, but powerful, innovative, and effective.
At Mirabella, we’re redefining professional beauty with a fresh perspective rooted in integrity, innovation, and authenticity. Our mission is simple: to create clean, high-performance cosmetics that celebrate individual beauty and empower confidence in every swipe, shade, and stroke. We’ve reimagined what it means to be professional-grade by crafting a refined synergy of pure, skin-loving ingredients, advanced formulations, and wearable, modern shades that feel effortlessly beautiful and always TRUE TO YOU. From flawless complexion essentials to artist-approved color cosmetics, each Mirabella product is thoughtfully designed for real-life wear and performance. Proudly gluten-free, paraben-free, talc-free, and 100% cruelty-free, our formulas are as kind to your skin as they are to the planet. Whether you're a beauty professional or a makeup enthusiast, Mirabella offers a luxurious, trustworthy collection that delivers results without compromise.