Brand hopes domain ownership will streamline consumers' online searches
KANSAS CITY, MO -- Mirabella Beauty is announcing the purchase of the domain Mirabella.com this week after a more than five-year endeavor to acquire the domain from the previous owner – a domain flipper that had purchased Mirabella.com during the height of buying/selling domains. Now, no matter whether a consumer visits Mirabella.com or Mirabellabeauty.com, they are directed to Mirabella’s homepage in seconds.
“We’re truly so ecstatic to own Mirabella.com officially,” said Miranda Coggins, owner of Mirabella. “We hope that this new acquisition will make it even easier for customers to find Mirabella on the World Wide Web, no matter if you’re a new customer or a loyal #bellababe.”
While the public has widely recognized Mirabella LLA as Mirabella Beauty since the brand’s inception in 2002, the makeup company has owned the Mirabella trademark, both the name and mark, for 20 years and has undisputedly utilized the Mirabella logo in mass on packaging and marketing materials for its cosmetic products.
As Mirabella continues to grow its consumer reach, especially following the salon and spa industry’s dedication to facilitating retail sales through the pandemic, the salon-professional cosmetics brand has had one goal – to facilitate a seamless shopping experience for both licensed cosmetologists and end consumers. The purchase of Mirabella.com is just one of the ways Mirabella hopes to continue to best serve its customers.
Mirabella is proud to offer products free of gluten, parabens, talc, and are cruelty-free. To view Mirabella’s full line, visit Mirabella.com xxxxxxxxxxxxxxxxxxx