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Mirabella Launches Innovative Virtual Makeup Visualization Tool

Leave the outdated app downloads to virtually test beauty products behind. Mirabella, the industry leader in salon professional cosmetics, is elevating it’s beauty offerings with a new augmented reality try-on tool.  Powered by state of the art AR, the “Try On” tool provides customers with an innovative way to experience the brand’s blush, eyeshadow, foundation, liners, lip colors, and more on www.mirabellabeauty.com – no additional apps necessary.

The augmented reality virtual interface features realistic color simulation, allowing customers to experiment with an array of Mirabella’s beauty products online in real-time.  Utilizing high tech facial recognition coupled with simulation technology for the brand’s colored cosmetics, this new user experience elevates the way shoppers discover and interact with product offerings.  Additionally, this new interface serves as a contactless, safe alternative for shopping cosmetics as sanitation restrictions have limited testing makeup in-store during the pandemic.

“Our #bellababes are a constant inspiration to the Mirabella team to create cutting edge ways to experience our cosmetics,” says owner Miranda Coggins.  “As the pandemic put so much of our industry in peril, we felt there was a massive opportunity for our brand to transform the way people could shop our makeup.  This new tool offers a convenient, and perfectly safe way to try Mirabella’s products instantly.”

The try-on tool is located on each collection and product page of the site and can be utilized by selecting one of Mirabella’s models or using a desktop or mobile camera to see a product in real-time.  Additionally, users can view a look via split-screen and share/download a picture to share.

The tool is available now on Mirabellabeauty.com via select desktop web browsers, and on mobile devices. 

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