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Masks Come Off & Bella Babes are Once Again Embracing Makeup

As life begins to return to normal post quarantine and the sharp divide between public and private lives subside, women everywhere are getting back to their beauty routines and embracing colored cosmetics once again.  Makeup is officially BACK with sales up 800% from 2020 to 2021, and Mirabella is better than ever with new product offerings, a virtual try-on application, and so much more!

“At the height of Covid, most women were forced to forego their typical beauty routines and embrace a new, much more relaxed standard,” says Miranda Coggins, owner of Mirabella.  “Truthfully, we were worried about our business, but we saw promise in the ability to quickly pivot and reflect the trends emerging during this unique time, like so many other industries.  Consequently, Team Mirabella focused on creative solutions to allow for confident purchases online and utilized studies showing a drastic increase in sales of at-home skincare to inspire a new sub-brand of Mirabella – The Radiance Project.”


virtual tryon toolLooking to elevate it’s beauty offerings and make online shopping easier during Covid, Mirabella partnered with an industry leader in augmented reality to give customers an innovative, completely safe, way to experience the brand’s blush, eyeshadow, foundation, liners, lip colors and more – all from the comfort of their own home while shopping on  The augmented reality virtual interface features realistic color simulation, allowing customers to experiment with an array of Mirabella’s products online in real-time.  Utilizing high-tech facial recognition coupled with simulation technology for the brand’s colored cosmetics, this new user interface elevates the way shoppers discover and interact with product offerings.  Additionally, this new interface now serves as a contactless alternative for shopping cosmetics as sanitation and safety restrictions still vary in parts of the country.



radiance logo

While colored cosmetics are trending up again, women’s newfound dedication to a consistent at-home skincare routine developed during quarantine inspired Mirabella’s sub-brand – The Radiance Project.  With a focus on nurturing the skin’s deeper foundation, this line will launch in the Fall of 2021 and feature innovative products and tools focused on the care and attention of building one’s radiance from within. 

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